The Challenge

Designing an immersive luxury e-commerce experience capable of translating olfactory notes into visual suggestions. The project required a clean structural break from canonical marketplace grid boundaries, creating an uninterrupted aesthetic storytelling fluidly integrated with smooth custom-tailored interactions.

Execution & Tech

Advanced integration of GSAP animations combined with Lenis smooth-scroll framework on top of a highly optimized PrestaShop architecture. Layout compositions emphasize editorial typography balances, cinematic parallax scene transformations, and staggered asynchronous image-reveals during down-page transitions.